The location is on Drottninggatan, that is the Queens street in Stockholm. It is a Mecca of shopoholism on that street. Mass consumption is mostly in focus. All bigger commercialism companies are located there, like H&M, Lindex, Åhléns and shopping galleria. There are many stores on that street and it is a walking street, not ment for traffic. Regular cars cannot go into the area, but I guess trucks can force the barriers, that obviously are not enough.
Åhléns is a nice street with shopholism ment for everyone, poor and rich, since they have cheap and expensive labels inside the store. The entrance has all the make-up, perfume & assocories departments. Really the western societies beauty ideals are upheld by this department really. Everything connected to vanity. Then of course the rest of the building is clothes produced even without any costumer in question, no thinking to have it “on demand”. No thinking of the environmental problems changing clothes means, not that there isn’t labels that do think about it inside the store, since they really sell a lot of different label. Everything is represented really. They have ecological clothes, as well as vanity products. Åhléns is also the store that had the black Lucia boy in their ads. Åhléns is a good company in many ways. They have ecological options, they try to break through stereotypes in their advertisements and even men show female fashion. I actually like the ads that Åhléns make.
The truck that crashed into the building had a cold beer advertisement written all over it, the irony of it all. Many drunk drivers around the world kill people and leave people in misery. Alcohol causes many problems for children to addicts around the world. Also alcohol is a attention stealer, even in this case, since the cold beer ad steals your attention right now. Alcohol consumption also creates health issues and a lot of other problems for populations around the world. Some even do crime under the influence or to finance drug addictions. Alcohol is a problem and this truck surely puts a possible spotlight on the issue.
The advirtisment on the truck was for a label called Norrlands Guld. They are famous for the slogan: “Var dig själv för en stund”. It means: “Be yourself for a moment”. Ironically enough do you need alcohol to be yourself for a while? Then that kind of country is surely following the wrong path, which Sweden is in some ways. We have “lagom” and that means to be “pefect”, not to little, not to much, not avarage, but just perfect, a mix in between. No other country in the world has a translation for it, not even English. In Sweden you should blend in, be like every other. You have a hard time in Sweden if you cannot comply to the “lagom” invisble norm in Sweden. There are many songs written about this phenomena, i.e. by KENT the band and Avicii. So why do you think we have songs written about it? Well, it is because Sweden sufficates the different. We accept diversity they say, but just as klong as you behave like the common man. Only power factors are allowed to stick out, but yet, they don’t stick out either, not in public. Sweden is a complicated country. Interesting choice of truck, full of beverages from Spendrups, beer for restaurants.
So the attack location was on a commercial street and the crash was into a shopoholism temple that represents diversity in advertisement in many ways. On this street we also find the power of politics. On the end of the street we find Rosenbad, that is the power center for the Swedish politicians. Also the street is Queens street, Sweden is going to have a queen in power in the future, we have to queen heirs to the crown of Sweden. Sweden is a monarchy.
So commercialism, alcohol, vanity, diversity, power of politics is in focus in this attack locations meaning. In fact all this sums up in unequality of the world, of Sweden. It is easier to turn to the alcohol when you have economic problems. Shopoholism in the world also creates envy, greed and so on. “Must have” can create a criminal. Blinded by money, by “stuff” that really has no meaning. We need housing, food to survive, but all the other stuff isn’t really necessary.
In Sweden we try to talk about sustainability and it is incorporated into the school system, yet the entrepeneurs at the high schools are not told when products are bad for the environment and only create commercialism. Why? Commercialism seems wanted in the Swedish system, it creates more money, more ways to bling-bling the Swedish society. So what is Sweden? It is creating “want to have” in the kids of today. Then some turn criminals on that conquest. We need to get other values into the kids. Not commercialism, yet the western world is build on commercialism in capitalism. That is the end for the world. Do you want to keep the world? Then the consumption must stop. Quality and sustainability should be the focus. Equality is needed to create a fair world for all of the worlds population. We cannot continue consuming this much, the planet will kill us with out own poison. You just haven’t understood it. Humanity will be wiped out, but the planet will survive. Humanity isn’t needed. We are the parasite. Nothing more. We could be a symbiosis, but we are not.
The images show a goat flag right next to HM’s flag, right up on the roof. I saw it clearly today on SVD’s published image. I can also see it partly on my images above too. You can look on the above images, where HM is visible, under it is that flag. A goat is often a symbol for the occult, also the devil. The occult star shapes the devil. I don’t know what label or company has goat as a symbol, but the flag hangs next to HM’s flag. Purpose? Freak coincidence? Why?
So the attack meaning… puts a light on the location and all the meanings of it. Let something good come out of this. Change the world.